Bernstein has worked on projects featuring some of the world’s top athletes for Nike, Reebok, Adidas, Pepsi, Coca-Cola. He also does sports photography, some of which were showcased in the 2010 book he co-authored with legendary Hall of Fame NBA coach Phil Jackson, “Journey to the Ring”, documenting the 2009-10 Lakers championship season. He studies at UMASS Amherst.